LoFi Girl
Why do a 3-hour commercial? Because its the same amount of time the Nissan Ariya can run on a single charge. With almost no media support it has over 20 million views. And it won a Webby.
Nissan: Lofi Case Study
Press
Marketing Brew
How Nissan Sought Out LoFi Girl Listeners
and Built a Following of its own
B&T