Microsoft
The Microsoft Adaptive Controller was developed from a request from injured military gamers.
This campaign highlighted how it can even the playing field for anyone with a difference. It garnered more than 100 million dollars in earned media, and won Titanium, 2 Grand Prix, 2 Silvers and a Bronze at Cannes, plus a DA&D Black Pencil, White Pencil, 10 One Show Golds, The Grand Clio, The Grand Effie, and dozens more.
The idea behind our Windows 10 campaign was to highlight all the creative things that PC owners could get done. PCs account for 80% off all computers in the world. Showing real people to all the real people out there was crazy effective.
